The Dbottino Weblog

Press releases have the potential to create incredible exposure. Looking beyond the linking benefits, a well written press release may land you in newspapers, TV, and radio. I write quick content daily for websites. When a good subject doesn’t come to mind, I turn to a news search engine for inspiration. Quite often the top results are press releases or news articles feeding from those press releases. Some of these releases inspire me; others are empty promotion with nothing of interest to me or my site visitors. Here are some tips on the making of a great press release.

Know your reader.

Balance between writing for the target audience (newspaper reader, radio listener, web surfer) and writing for an editor, reporter or journalist who may take up your subject or even reprint the story. Hooking both the media and the end consumer will result in a snowball of PR. Remember, a journalist scanning a PR source will make decisions based on the first few words of each article. Pack the opening with the hot topic points.

Style

A strong headline and intro is critical. It absolutely must capture the eye of someone skimming press releases and inspire further reading. Hit them with the news first. You can explain how and where it comes from later.

Keep it brief, accurate and readable. The media isn’t looking for full blown articles to copy, but may have use of some filler content or extra information within a report, column or website. Don’t exaggerate. If your PR is a success you will be getting phone calls and emails asking questions. It is possible to build or destroy credibility based on your accuracy. You may become a source for different reporters as you build on your record of knowledge and accuracy. If you use outside stats and facts, include the source. The press release should create confidence.

Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don’t rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are taking a fresh look can make a big difference in the writing quality. Printing a copy to read also helps you see it differently.

Attach images if the PR publisher allows it. If you have image rights or public domain images to publish then this is one more way to make your content usable by others. Permission regarding quotes is important as well within a press release since the exposure can be significant.

Anatomy of a Typical Press Release

• Headline

  • Headlines should have a hook. Make people wonder where they stand or curious about an outcome. For example, “Are you a lunatic? Research may surprise you!”

• Summary

  • Some PR publishers allow a summary after the Headline. This is a second chance to grab attention. Make it strong and to the point.

• Date Instructions – capitals are often used

  • FOR IMMEDIATE RELEASE
  • FOR RELEASE BEFORE __/__/__
  • FOR RELEASE AFTER __/__/__

• Contact Information

  • Make it as easy as possible to be contacted. You don’t want to even appear to be hiding. Reporters may work odd hours, so use a phone number you can answer day and night.

• Body

  • Resist the temptation to tell it all.
  • Hit the high points in a few paragraphs under 350 words.
  • Make the reader want to visit your site or call your company for more details.
  • Pack the best parts in the beginning, inverted pyramid style. This makes it easy if an editor needs to shorten it.

• About Us

  • If you feel the need to include a couple sentences about the company, this is a good place to tag it on. “In business since___, a member of____, awards include___” or a brief company mission statement will work here as extra information.

• End of Press Release

  • ### is often used to signal the end of the press release. Anything after the ### is not published.

Be Newsworthy

Don’t kid yourself. You either have a great story or you don’t. Generic name spreading press releases are a waste of a reporters time. Don’t write something that reads like an advertisement. And don’t keep re-submitting the same press release. Surely something interesting happens with your company every month? If you don’t have a great story ready to tell the editors and journalists, then wait for one or develop a story.

Do all this well and you may be talking live on a local radio show, or answering the questions of a national journalist. The power of a great press release, when capitalized on, can rocket an enterprise to success.

Lee Goins is the hivemaster at http://www.Knewbees.com. Webmaster basics are discussed and help is given without the sting! KnewBees is a forum for startup webmasters and those inclined to be helpful. Knewbeepedia is also featured as an openly developing webmaster knowledgebase.

Everyone wants to make $300 a day or more with their AdWords campaigns. You’ve started a few campaigns, spent a few dollars, and now you’re wondering – “where’s the payoff!”

There’s no secret to AdWords success. Like anything, joining the big leagues of AdWords profits means you must put in the hours. In this case, it’s hours of keyword work.

Extensive Keyword Research

There are literally thousands of keywords for every industry. By advertising a thousand or more keywords you will greatly increase your chance of getting clicks at a cheaper rate.

Consider this:

Campaign A: Your AdWords campaign has only 4 keywords. These keywords are the most popular keywords for your industry. The average CPC is $1. These keywords get 6000 searches a day. Your campaign is getting a 2% CTR which means your getting $120 clicks at a total cost of $120.

Campaign B: You research and bid on 2000 keywords. The average CPC is .10 These 2000 keywords also receive 6000 search queries a day. Again using a 2% CTR, your campaign is delivering 120 visitors. But instead of paying $120 as in Campaign A, you are only paying $12.

Obviously, Campaign B is the better performing campaign. Campaign B is saving $108 a day, $3,600 a month and $43,200 per year. The difference in ROI is staggering.

Remember, the difference between the two campaigns was in the keywords. Campaign A had a few popular keywords. Campaign B contained 2000 keywords. The keywords in Campaign B are less popular, translating to a cheap CPC for you.

How To Find Keywords For Your PPC Campaigns

Now you know the importance of doing extensive keyword research before beginning an AdWords campaign. But how do you come up with a long list of targetted keywords. Here’s how:

The simplest and easiest method to come up with good keywords is to think long and hard. “Yeah, that’ll get me 50 words” you say.” Still need more keywords? Try these tools;

1. Google Keyword Generator (https://adwords.google.com/select/KeywordSandbox)

2. WordTracker (http://www.wordtracker.com)

3. Overture Search Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/)

4. Keyword Wrapper (http://www.keyword-toolkit.com/keyword-wrapper/)

5. MyTrashMail Keyword Generator (http://www.mytrashmail.com/Keyword_Generator.aspx)

Happy keyword hunting. You can never have too many keywords. Just remember with each keyword you are increasing your ROI. And istn’t that what it’s all about?

You can discuss this article in the ReveNow! Forums (http://www.revenow.com/forums).

Daniel Wandell has over 10 years of internet marketing experience. Wandell covers AdWords and PPC Advertising for ReveNow.com.

Receiving maximum reimbursement with quick A/R turnaround in any healthcare practice requires careful attention to obtaining, documenting and communicating information. From the time a patient schedules a visit until the charge is closed out, proper management of information to and from your billing representative means the different between fast reimbursement cycles and slow, drawn out A/R. Information about insurance coverage, demographics, diagnosis and status of claims – coming from virtually all areas of your practice – should flow clearly and efficiently to support clean claim submission the first time around. Here are 10 opportunities in the lifecycle of a patient encounter where efficient management of information will improve A/R.

1. Initial Patient Contact - Front office staff or the patient scheduler should capture ALL pertinent information when a patient calls to schedule an appointment. Capturing general information like name, phone number and reason for appointment is a good start, but make sure you’re catching payor information as well. Does the patient have insurance? If so, who is the carrier, what’s their plan number? If not insured, are they prepared to pay up front and have they been briefed on your payment terms? Either way, answers to these questions will help in the insurance verification step and/or set proper expectations for payment at the time of service.
2. Insurance Verification - Either the scheduler or billing representative should use the information from initial patient contact to confirm with carriers BEFORE the office visit. This opportunity offers the chance to confirm enrollment, coverage levels, co-pays/deductibles, etc. Traditional verification of benefits over the phone is effective but time consuming; remember that you can usually save a lot of time using on-line interfaces offered by many carriers today. If the result is “no coverage” for this visit, or the carrier is unable to verify coverage, a follow up call to the patient should yield updated coverage information or at least guarantee everyone is aware of payment responsibilities.
3. Patient Registration - When the patient arrives at the office, the receptionist or a member of the front desk staff should verify ALL registration forms are accurate and complete. If it’s an existing patient, the receptionist should re-confirm that records are up to date. This step is the key to obtaining/confirming the detailed demographic data required for insurance claim submission – if anything is incorrect or missing, reimbursements can be delayed as much as a month or more. It’s also helpful for front desk staff to reiterate co-pay or self pay obligations at this time to confirm the patient is prepared to remit payment once the visit is complete.
4. Provide Care & Document Services - While the patient is in the exam room, or immediately following the visit, all diagnosis and care should be clearly documented on encounter forms. Patient forms are then forwarded to the front to cross reference with information gathered during insurance verification in Step 2, and the bill for co-pays and self-pay patients is generated.
5. Collect Co-payment - All patients should be required to stop by the cashier or reception desk to remit payment for co-pays, self-pay, etc. BEFORE they leave. If preceding steps are completed properly patients will already be aware of obligations, so there shouldn’t be any surprises. A receipt can also be generated now for the billing representative to document exactly how much was remitted by the patient, should any later balance billing be necessary.
6. Claim Generation, Submission, and Carrier Review - Clean claim submission is not just dependent on the information gained in steps 1 through 5, but also on processes that manage data efficiently. A good practice management or medical billing software will address this need, but remember that you usually get what you pay for – it’s usually best to not cut corners. The alternative to spending thousands on software is teaming with a professional medical billing company for, usually, a nominal percentage of receivables. Either way, if information is missing at initial claim submission, denial can add several weeks to the reimbursement process. If all moves smoothly, reimbursements can be forthcoming in as little as 1-2 weeks!
7. Insurance Reimbursement Received/Documented - Hopefully, all of the preceding steps have progressed smoothly and a clean claim was submitted. Our next step in managing claim information is proper documentation of reimbursements in the medical billing record. This step can often be simplified through electronic remittance and EOB notifications. If you’re not able to use electronic EOBs, then it becomes critical the billing representative is thorough in manual entry of all EOBs received. Keeping close eye on your EOBs – timing as well as reimbursement rates – can also identify which carriers are paying quicker and which might require a follow up call.
8. Patient Invoicing - This step is about communication with patients. Just like carriers, providing patients with thorough information will further help to reduce turnaround time and minimize questions. Be clear and note dates of service, insurance payments, fees collected at time of service, and total amount due. These statements should be sent out as soon as an insurance determination is confirmed. Many statistics have shown the sooner an invoice is sent, the more likely, and faster, it will be paid.
9. Enter Patient Payment - Upon receipt of the patient payment, the billing representative should enter payment information into the billing system and prepare to close out the charge. If payment is not received within a reasonable amount of time (i.e. 30 days), the practice should have clear policies in place for next steps. Small balances of say, under $5, might be taken as a write off; for larger balances a second invoice might be sent or the patient may be sent to a collections agency for further action. Regardless of your policies, don’t delay in taking action. A/R suffers most when these balances go unaddressed, carrying forward month after month.
10. Close Out Charge - Once final payment has been received, or a determination has been made to write off or send to collections, the billing representative should waste no time in closing out the charge.

These steps can generally be applied similarly with any patient visit in almost any specialty. Whether you have a staff of 20 or just one person, keep these opportunities in mind as you consider ways to improve the flow of information and reduce your practice’s A/R turnaround.

For more information on medical billing and medical billing companies, visit Diversity Technology – Medical Billng Services, a full service medical billing company offering customized medical billing services to practices across the US. You can also learn more about advancing your medical billing with in-depth Medical Billing Articles and Tools.

Nowadays your online visibility on the Internet will depend on your ability to provide trustworthy, organized and updated
information, and to have a clear focus for your website.

The clear focus is needed for your visitors and for your
chances to obtain good registration in search engines and
indexes. It will also increase people’s want to make links
back to your site.

Let us imagine you publish or just sell:
– a magazine on classic cars,

- a magazine on travel and

- a magazine on modern homes.

It is obvious that you will have potential customers who are interested in all three magazines. But the majority will be interested in just one or two.

A minimum is that you design individual pages for each of
the magazines. In this way each webpage will be able to
show the importance of exactly that magazine, and you can
convey feelings and context that fit to your main type of
consumer of the individual magazine. Here, the graphics will
play an important role.

Each page will also give you possibilities to focus on the
important keywords people use in their search for relevant
information when they use a search engine. This is essential for an optimal online visibility.

Be generous with your exact information related to the theme of the magazine. Select your keywords with care.
For your own information put the selected keywords for each page in the meta tag ‘keywords’. It doesn’t help you in Google, but it doesn’t hurt ether.

Use a website checker for each page. You will find free tools at http://www.ALLeMarketingTips.com/tools.html

In general it pays off to select a larger number of more
specific key words. Of course the optimization process will
take you some time, but it is a good investment.

A search facility on your site will give you much feedback
you can turn into profit by adjusting the keywords you use on the page. I use http://www.FreeFind.com — a free or paid
service.

If you design your web pages with the keywords that people look for you will get a great boost in your traffic. It will be targeted visitors, because they arrive and get what they searched for in a search engine. You are on your way to optimal online visibility.

Soren Breiting is the editor of the monthly ezine ‘Stock Photo News’ about marketing and how to use pictures, see http://www.StockPhotoNews.com. Enjoy Soren’s successful online photo gallery at http://www.azFOTOS.com.

Laminate flooring mimics the look of traditional woods while offering easy installation and lasting durability. At first glance, it can be difficult to spot the difference between hardwoods and laminate flooring. What appears to be a natural wood grain pattern is really a thin layer of decor paper (a photographic image) under a tough-as-nails protective film that is glued and pressed to a high-density backing board. Laminate Flooring comes in an array of wood effects as well as stone and ceramic effects.

Laminate floorings main advantages are that it is easy to install, is very hardwearing and relatively inexpensive compared to real hardwood flooring.

Laminate flooring is a floating floor, which means it does not fasten directly to the sub-floor. Instead the planks are clicked together. This enables the floor to be fitted fast and with no real mess.

Most laminate floors today fit together with a click system with the most common being the UNICLIC system as used by Quick-Step. This is extremely easy and fast to fit. The ingenious UNICLIC-system has a special shape of tongue and groove. You simply place the tongue of one plank into the grove of another at an angle and press down. Their sophisticated and very accurate milled shape makes it possible to create a very tight connection during the installation. The floor can be walked on straight away.

If you are laying laminate flooring over a concrete sub-floor then you will fist need to lay down a damp proof membrane (DPM). This is basically a sheet of plastic usually around 5mm which helps protect the Laminate from moisture. On top of this goes the foam underlay this acts as sound absorption and also helps even out minor irregularities in the sub-floor.

Most manufactories now offer a combined DPM and underlay along with several underlay’s that have better sound absorbing qualities
Most of the leading laminate floor manufactories now also have ranges of flooring that also include built in underlay. This underlay is pre-fitted to the bottom of the flooring and is usually of sound absorbing quality. You do not need to install this type of floor a secondary but if you are laying over a concrete sub-floor you still have to lay down a D.P.M. (Damp Proof Membrane) first.

Laminate flooring has been around in Europe for around 15 years and has seen massive growth in the past few years. In 2004 over 750 million square meters of laminate flooring was sold worldwide this was an increase of 13% on the previous year. The biggest growth market is in the US with an impressive growth rate of 25%.

What is laminate Flooring Made From?
Laminate flooring is usually made up of four layers:

1. Overlay (Wear Layer)
The top wear layer is provided by the melamine resin, a highly wear resistant material that makes laminate flooring so hard wearing. This top layer is very similar to the top layer on counter or kitchen work tops but is usually around 40% stronger. This makes the laminate flooring highly resistant to scratches, burns, dent’s, stains, etc.

2. DPL (Decorative Paper) or HPL (Decorative Paper + Add High Strength Paper)
It is the decorative paper which gives the laminate flooring its individual appearance, ranging from highly authentic wood reproduction, ceramic or stone designs. An important thing to look out for when purchasing laminate flooring is to understand the difference between DPL and HPL. We will talk about this latter

3. Core layer
This is made up of either high density fibreboard (H.D.F.). or medium density fibreboard (M.D.F.) This is saturated in resins to make it extremely hard. Most manufactures also add a moisture resistant resin to the core. This is important as it helps keep the flooring protected against moisture penetrating the boards.

4. Stabilizing layer
The bottom layer is the stabilizing layer; this is what gives the laminate floor its stability. It is made up of moisture resistant resins

How is Laminate Flooring Produced.

This is where DPL & HPL are different.

In the direct-pressure laminate process the decorative covering layer and stabilizing layer are pressed together onto the core layer.

While the high-pressure laminate process, on the other hand, the decorative paper and overlay are pressed onto special high-strength paper first. Only in a second stage is this so-called high-pressure laminate glued to the core layer. This makes the flooring a lot more tougher and more resistant to dents etc.

How is Laminate Flooring Graded
Apart from the different warrantees that manufactures offer and the difference between DPL & HPL the other thing to look out for when purchasing laminate flooring is industry standard load and traffic categories. These are broken into two different categories and are as follows.

Residential

Class 21 – Moderate Loads. Ideal for bedrooms etc.

Class 22 – Normal Loads, Ideal for living rooms etc.

Class 23 – Heavy Loads. Ideal for anywhere in the house (except bathrooms)

Commercial

Class 31 – Moderate Loads. Hotel Rooms, meeting rooms, etc.

Class 32 – Normal Loads. Offices, waiting rooms, etc.

Class 33 – Heavy Loads. Large offices, shops, public buildings.

I hope this information was helpful for you. My name is Jason Ashby and I have over 20 years experience in the flooring trade. Click here for more information on Laminate Wood Flooring Laminate Flooring

Stagnant decor can benefit from a quick glamour update that doesn’t have to break your bank. Mark Nash author of 1001 Tips for Buying and Selling a Home and syndicated columnist for RealtyTimes.com offer quick ways for you to add glamour to your home. Some inexpensive ways to add a touch or major glamour to your home.

-Add a large vase or urn on desk, table or vanity. Fill with fresh flowers on special occasions and european silk flowers for everyday. Use tone-on-tone colors such as white-on-white. Big blossoms say luxury.

-Lighting can set a glam mood. Picture lights, up-lights behind sofas and potted green plants and candles on pillar style holders in big scale say drama. Don’t forget to put table lamps, sconces and recessed cans on dimmers.

-Shimmer and shine. Chrome, crystal and shiny fabrics like velvet can zip up a tired look. Large mirrors with silvered frames add punch and reflect the glamour from around the room.

-Furniture paint finishes add luxe. Glossy paint and lacquer looks say quality. Opt for black when in doubt. Antique white works best in bedrooms.

-Paint walls deep rich colors. Ming red, dark brown and turquoise are great backdrops for glamorous furnishings.

-Fabrics can balance dramatic statements. Raw silk and linen in solid colors complement glamour touches.

Mark Nash’s fourth real estate book, “1001 Tips for Buying and Selling a Home” (2005), and working as a real estate broker in Chicago are the foundation for his consumer-centric real estate perspective which has been featured on ABC-TV, CBS The Early Show, Bloomberg TV, CNN-TV, Chicago Sun Times & Tribune, Fidelity Investor’s Weekly, Dow Jones Market Watch, HGTVpro.com, MSNBC.com, The New York Times, Realty Times, Universal Press Syndicate and USA Today.

Mike Caringi, owner of a small New Jersey business that sells pumps, found himself facing a gut-wrenching dilemma last summer. Should he continue paying $ 1,500 each month for essential telecommunications services he no longer receives and for leased equipment he claims was never installed? Or, should he stop making payments and face a potential lawsuit from the firm that financed the equipment under a ‘hell or high water’ lease? Mr. Caringi’s company is one of several thousand small companies around the country reeling from the bankruptcy of Norvergence, a reseller of telecommunications and Internet services. At the core of the quagmire facing Mr. Caringi and others is that Norvergence succeeded in getting customers to sign separate lease and service contracts that provided its services.

When Norvergence abruptly shut its doors, it left thousands of its customers scrambling to replace telephone and Internet services while they were obligated to shell out over $ 200 million in lease payments to Wells Fargo Financial, CIT and 30 other leasing companies over the next five years.

How can you protect your company from being victimized in a similar situation? Certainly, most transactions involving equipment leased in connection with a related service carry some degree of risk. You can reduce that risk by taking certain precautions. First, where possible, avoid leasing equipment when the equipment is proprietary to a service. The chances are that you will be stuck with the equipment if the service provider fails. Make sure that the leased equipment has an underlying value that justifies the lease. By doing a present value calculation of all payments owed under the lease agreement and comparing that value to the fair market value of the equipment, you can see whether the lease value is reasonable.

Check to see whether the equipment is used by similar service providers, in case you need to switch services. Finally, make sure you can resell the leased equipment in the after-market, if necessary. As a last resort, you may be able to cut your losses by having the ability to buy-out the equipment from the leasing company to be resold to someone else.

Perhaps, one of the best protections against getting stuck with service-related leased equipment is to thoroughly evaluate the service provider before proceeding. Make sure the service provider is financially sound and has a long track record of providing excellent service. If possible, ask for and review financial information on the service provider. Do an Internet news search to make sure there are no troubling stories about the service provider. Be partial to services that offer equipment under contracts that tie service and use of the equipment together, such that your obligation to pay is conditioned on the service being provided.

Lastly, since these transactions always carry some risk, make sure that an abrupt interruption in the service will not have a material negative impact on your company or cause financial hardship.

George Parker is a Director and Executive Vice President of Leasing Technologies International, Inc. (“LTI”), responsible for LTI’s marketing and financing efforts. A co-founder of LTI, Mr. Parker has been involved in secured lending and equipment financing for over twenty years. Mr. Parker is an industry leader, frequent panelist and author of several articles pertaining to equipment financing.

Headquartered in Wilton, CT, LTI is a leasing firm specializing nationally in direct equipment financing and vendor leasing programs for emerging growth and later-stage, venture capital backed companies. More information about LTI is available at http://www.ltileasing.com.

Overcoming Adversity and Leadership: Dr. John Sperling story- Executive Chairman of Apollo Group, Inc. (Parent of the University of Phoenix)

By Howard Edward Haller, Ph. D.

This groundbreaking leadership research by has received extensive endorsements and enthusiastic reviews from well-known prominent business, political, and academic leaders who either participated in the study or reviewed the research findings. You will discover the proven success habits and secrets of people who, in spite of difficult or life threatening challenges shaped their own destiny to become successful, effective leaders. The full results of this research will be presented in the upcoming book by Dr. Howard Edward Haller titled “Leadership: View from the Shoulders of Giants.”

The nine initial prominent successful leaders who overcame adversity that were interviewed included: Dr. Tony Bonanzino, U.S. Senator Orrin Hatch, Monzer Hourani, U.S. Senator Daniel Inouye, Dr. John Malone, Larry Pino, U.S. Army Major General Sid Shachnow, Dr. Blenda Wilson, and Zig Ziglar.

The data from the above nine research participants was materially augmented by seven other successful leaders who overcame adversity including: Jack Canfield, William Draper III, Mark Victor Hansen, J. Terrence Lanni, Angelo Mozilo, Dr. Nido Qubein, and Dr. John Sperling.

Additionally, five internationally known and respected leadership scholars offered their reviews of the leadership research findings including: Dr. Ken Blanchard, Jim Kouzes, Dr. John Kotter, Dr. Paul Stoltz, and Dr. Meg Wheatley.

I interviewed Dr. John Sperling at his home in San Francisco, California. Dr. Sperling was the founder and initial Chairman and Chief Executive Officer, of the Apollo Group, Inc., and is now Executive Chairman and Director. This organization owns and operates the University of Phoenix and other colleges.

John was born in poverty. As a child he suffered physical injury, psychological trauma, and was raised in a home where his parents were always fighting. Additionally, he was abused by his derelict father. When John’s father died when he was 15, John was “very happy.” He said of his father’s death “it was the best day of my life.” John overcame adversity and impossible odds in his business career.

Sperling’s University of Phoenix was challenged on a number of fronts because they were a “for-profit” University, which the regulators believed was heresy, immoral and they thought should be illegal. John battled every regulatory body that his vehement enemies could launch against him, “including two regional accrediting agencies, the state legislatures in both in California and Arizona, the FBI, and various law enforcement agencies, plus multiple civil and criminal law suits.”

While the journey was difficult for John, the University of Phoenix and the Apollo Group won all the battles, and disproved the false charges, and was victorious on the law suits. Sperling’s life story is a true Horatio Algier story of going from poverty, to being a billionaire.

He went from a semi-literate dyslexic kid, who barely graduated from high school, to someone with a master’s degree from U.C. Berkley and a Ph. D. from Cambridge University. Notwithstanding the “tragic adversity” in his youth, Sperling expressed that the battles in his career and adult life were the most important.

Copyright 2006 © Howard Edward Haller, Ph.D.

Howard Edward Haller, Ph.D. Chief Enlightenment Officer The Leadership Success Institute www.TheLeaderInstitute.com

Calculating your air conditioning requirements

Heat Load

The amount of heat generated is known as the heat gain or heat load. Heat is measured in either British Thermal Units (BTU) or Kilowatts (KW). 1KW is equivalent to 3412BTUs.

The heat load depends on a number of factors, by taking into account those that apply in your circumstances and adding them together a reasonably accurate measure of the total heat can be calculated.

Factors include:

The floor area of the room

The size and position of windows, and whether they have blinds or shades

The number of room occupants (if any)

The heat generated by equipment

The heat generated by lighting

Floor Area of Room

The amount of cooling required depends on the area of the room. To calculate the area in square metres:

Room Area BTU = Length (m) x Width (m) x 337

Window Size and Position

If, your room has no windows, you can ignore this part of the calculation. If, however there are windows you need to take the size and orientation into account.

South Window BTU = South Facing window Length (m) x Width (m) x 870

North Window BTU = North Facing windows Length (m) x Width (m) x 165

If there are no blinds on the windows multiply the result(s) by 1.5.

Add together all the BTUs for the windows.

Windows BTU = South Window(s) BTU + North Window(s) BTU

Occupants

You will have to take that into account people who normally working in the space. The heat output is around 400 BTU per person.

Total Occupant BTU = Number of occupants x 400

Equipment

Clearly most heat in a room is generated by the equipment. This is trickier to calculate that you might think. The wattage on equipment is the maximum power consumption rating, the actual power consumed may be less. However it is probably safer to overestimate the wattage than underestimate it.

Equipment BTU = Total wattage for all equipment x 3.5

Lighting

Take the total wattage of the lighting and multiply by 4.25.

Lighting BTU = Total wattage for all lighting x 4.25

Total Cooling Required

Add all the BTUs together.

Total Heat Load = Room Area BTU + Windows BTU + Total Occupant BTU + Equipment BTU + Lighting BTU

This is the amount of cooling required so you need one or more air conditioning units to handle that amount of heat.

Disclaimer: These calculations are intended as rough guide only. Complete accuracy cannot be guaranteed

Ward Rg

How to Fight Cancer and Win is a book written by William L. Fischer.

You might find this book interesting and useful. Despite being published in 1992, it remains (as of this writing) among the top 20,000 sellers on a popular book-selling site.

William Fischer worked for pharmaceutical companies in Germany. He later became a writer on natural healing methods and has traveled far to learn the healing methods that exist in different cultures.

In his book, How to Fight Cancer and Win, William doesn’t advise you to ignore your oncologist’s treatment plan. He does, however, give you plenty of information on how to supplement your fight against cancer. Flaxseed oil is part of that advice.

Fighting cancer can be a tough battle to win. I have met a few people who believe they have beaten their cancer through a powerful system called Falun Dafa.

You can download a book filled with stories of people that have overcome all kinds of illness here: clearwisdom.net/emh/download/publications/health_index.html

If you know of someone who has cancer, perhaps you should let him or her know about both of these resources.

This article is for information purposes only. Nothing in this article is intended to diagnose, treat or prescribe for any health condition. If you have or suspect you have a health condition, contact your physician immediately. That is especially so for something like cancer.

Dave Snape is a health, fitness and wellness enthusiast. His website is http://tobeinformed.com