The Dbottino Weblog

Every web business should be using testimonials. Testimonials are extremely effective in making visitors take that extra step forward to buy your product because they are given confidence by looking at what other people have said. Testimonials can work everywhere on a website; on the homepage or in the sales letter. Good, believable testimonials on your website can spark a great number of extra sales. Here are 8 ways to make your online testimonials more effective.

1. When asking for testimonials, ask people whose opinions count. If a visitor on your site sees a testimonial from a well known person who is associated with the product you are trying to sell then this will have a great boost for your credibility. Just ask these well known people to review your product and give a testimonial. Do not be afraid to ask for testimonials because really you have nothing to lose.

2. Ask your customers to send in their picture when they give testimonials about your product or service. This will show viewers that the testimonials you show on your site are not fake. It gives the impression that real people have said these good words about your website.

3. Have your customers who give testimonials mail you their hand written signature. This way you can scan in the signature so that it looks like a genuine testimonial. Once again, this is another way to make your testimonials more believable so that visitors will start to trust you more; a crucial part of achieving online success.

4. Similarly, you could have customers to send in a hand written testimonial as a letter. You could scan in the whole letter for boosted credibility. However, in order to get customers to do this you could offer a discount or offer a free gift if they give a good hand written testimonial. Alternatively, you could ask for a testimonial on a post card.

5. You could have customers give a spoken testimonial. This can be done easily by the customer recording his or her testimonial with a tape recorder. An alternative and possibly easier way of doing this is to have your customer leave a voicemail or answer phone message and then upload this to your website as an audio file. Have the audio testimonial played whenever someone enters your site so that visitors always get to hear how good other customers have found your product or service.

6. When your customers give testimonials, ask them for their personal profile too. This will make testimonials more entertaining to read for your visitors and will show visitors what type of people your product and service benefits most. Also, your customers will probably be very willing to give a testimonial with a personal profile because it will allow them to include their web address. This way, you should be able to get plenty of these testimonials.
7. When you receive your email testimonials, take a screen shot of the email instead of just extracting the testimonial from the text. This way when visitors see the email, they will see the date, time and ‘who it’s from’ field. This of course will serve as sufficient proof to show that this is a genuine testimonial from a happy customer.

8. Once you have received very positive testimonials, ask the writers of these testimonials to give their contact information so that your web visitors can contact them and enquire on the product you are selling. This is a great way to get people talking about your product positively and your visitors are more likely to believe a positive account from a previous customer than a positive account from your sales letter.

Overall, just be creative about trying to improve the effect of your testimonials. Put them where people will see them and include them on all pages of your website so that happy customers will be associated with your website. If testimonials are used effectively, many more sales will be made.

For more information on this subject or about making money online go to http://www.info-ebooks.co.uk

100s of free ebooks and software products are also available at this address. Gain free access to these by sending a blank email to:

infoebooks@freeautobot.com

Thank you for reading

William Johnston
(will@info-ebooks.co.uk)

There is really no doubting that there are amazing incomes currently being made on Google Adsense and the really interesting thing is that even relatively small sites and blogs are finding new ways to make money from their Adsense sites every day.

Actually there are a lot of increasingly creative ways to make money and maximize on Adsense earnings that are being discovered and also being put to use every day. And what’s even more fascinating is the fact that most of these tools being used don’t cost anything. They are actually free. Here are 7 of the most effective currently being used.

a) Ways to make money from Adsense by Distributing articles through ezine and article announcement lists

Some of the most effective methods ways to make money from Adsense clicks involve the simple step of just increasing the volume of targeted traffic to a site. One of the ways of doing this is by distributing interesting content to ezine lists and article announcement lists. It is not too difficult to quickly build a list that reaches a million or so email boxes and can thus give a lot of visibility and drive tons of highly targetd traffic to your Adsense site or sites. Probably the most popular place for doing this is at Yahoo groups, but there are a few others that you can find easily by using your favorite search engine.

Success here depends on three main factors. Firstly you should be careful to join article announcement lists and ezine lists that are as relevant as possible to your subject matter and offering. Secondly your headline has to be a killer headline that will grab readers by the scruffs of their necks and force them to open your email message amongst the dozens or even hundreds of others they receive daily. It goes without saying that the content must meet the promise of your sensational headline. Anything less will cause annoyance and leave all those potential visitors to your Adsense site feeling cheated. And believe me, you don’t want to cause this sort of reaction because it is definitely not one of the ways o make money from Adsense or any other program for that matter. Thirdly, you will need the sort of resource box in all your articles that will leave most of your readers with no option but to visit your Adsense site.

Within a very short of consistently applying this technique, my daily Adsense earnings increased seven-fold.

b) Ways to make money from Adsense by Distributing free articles to high traffic article sites
Some people find the recent trends that have seen an increase in article sites surprising. I don’t. The net is primarily an information-seeking tool. Anything that will help improve the search and quality of information will greatly benefit the people making that effort.

Some of the older article directories receive very high traffic, mainly from web masters and site owners seeking quality free content for their sites. So apart from the immediate exposure these sites also guarantee plenty of future targeted traffic to your site, when folks find your articles useful enough to re-post at their sites.

The more new articles you release to these sites every week, the more targeted traffic your Adsense sites will receive. This is in fact one of the most effective ways of making money consistently from Adsense clicks. One of the reasons for this is that targeted traffic will tend to spend more time at your site or sites, and the more time they spend, the higher the chances that they will click one one of the Adsense ads posted there.

c) Ways to make money from Adsense by Using Articles And A Viral Marketing Website

Any online marketing technique that involves the use of referral marketing or viral marketing automatically has a huge chance of being a success. The net is ideal for viral marketing and in fact gives any viral marketer huge leverage. Viral marketing or referral marketing is one of the most effective ways to make money online. Just ask Bill Gates.

When Gates was trying to play catch up on the Internet after an earlier mistake of underestimating the future importance of the net, he launched his Hotmail free email service when rivals like Yahoo already had millions of users. He decided to use a simple referral marketing technique. Every Hotmail message that went out had a brief signature at the end requesting the recipient to sign up for their free Hotmail account. Within a few short months, Hotmail had millions of users. And there are many other amazing stories which viral marketing boasts of on the net.

There is one of the very simple ways to make money from Adsense by going viral. Sign up at a leading viral marketing site. You will automatically get your own viral site. You can then use some of your articles to point people to your viral site. The way these sites work is that anybody who signs up at your site will have to visit your Adsense site if you register it at the site. So within a very short time you will be driving thousands of visitors to your Adsense site.

Find more details on this at my blog whose address you’ll find in the resource box below.

Admittedly this traffic is less targeted. Still the huge potential and possible numbers you are able to receive using this free tool more than makes up for this.

d) Ways to make money from Adsense With Your Email signature

People greatly underestimate the power and potential effectiveness of a simple email signature as one of the ways to make money online. Actually this is a viral marketing method because emails get forwarded all the time and are even copied to several other people sometimes.

Do not waste another minute. Go to all your email accounts right now and create a signature that points to your Adsense site or sites.

Writing effective email signatures is a skill that you will have to develop, but I have found that using famous quotes is more effective than a straight advertising message. Always remember that people hate to be advertised to online.

e) Ways to make money from Adsense By Asking Questions At Discussion groups

I recently had an interesting conversation with a young Internet and computer techie. He asked me whether there were quick ways to make money online by answering technical questions and helping people to solve their computer and web-related problems. My answer was that there were many discussion groups where participants would get these answers for free. I advised him that he had a better chance of making money by making use of this free advice available online rather than by trying to sell his own advice.

There are tons of online discussion groups where leading world experts will answer your questions and give you valuable insight for free. It is amazing why most people do not think of using these online forums to learn as much as they can about the most effective ways of making money from Adsense.

These forums can easily be found through you favorite search engine.

f) Ways to make money from Adsense By Bartering your online skills for valuable Adsense keywords

In the old days, before the invention of money, if somebody needed something, the first question they asked themselves was; “What is it that I already have that I can exchange for what I need? Barter trade seems to have been forgotten but it is a very powerful method of trading. More so online where people have plenty of skills but are slow to trust others enough to send them money for an item they need.

You can barter whatever it is you have, your skills, products or services, and exchange them for genuine valuable Adsense keywords. Valuable Adsense keywords are the most effective way for a small site with low traffic to earn big cash from Adsense. And you can do this barter trade on an ongoing basis so that you always have a constant supply of valuable Adsense keywords which you can use at your site or blog as one of the ways to make more money from Adsense.

g) Ways to make money from Adsense By Sending Teaser Emails

To Everybody In Your Inbox And Also To Your Opt-in Email List
Most of us receive tons of email in our inbox every day. You’ll be surprised at the huge number of people you know by simply going through your email inbox. No matter how good your spam filters are, you are also bound to be receiving more than your fare share of SPAM or unsolicited email. All this is “gold” lying in your email inbox and there are ways to make money using these emails. All you need to do to process the emails into pure gold is to send out “teaser emails about the most interesting aspects of content at your site. The whole objective of teaser emails is to get people to visit your site. For instance if I were to send out teaser email on this content here is how I would construct it;

Subject: Free Tools Currently Being Used To Increase Adsense Earnings

Hello,

Just thought you might be interested in this subject, since so many folks online use Adsense these days. If not please accept my sincere apologies. Details are at my site.

www. your site’s address .com

Regards,
Chris.

I am sure you can write an even more effective teaser email. It would be a better idea to have a different message for your close friends, a different one for your business contacts and yet another one for those nasty guys SPAMMING you.

These are just some of the many creative ways to make money from Adsense.

Christopher Kyalo is a successful online writer and entrepreneur. Visit his blog to read the rest of this article;
http://webcontentprovider.blogspot.com/2005/10/7-powerful-ways-to-make-money-from.html
He can be reached at strongwallafrica at yahoo.com

Using the decline of ones currency and the lowering cost of living to entice foreign business is pretty obvious, it makes for cheaper office space as the rental market suffers. However to take this one step further and offer one whole year rent free is something that only someone like Boris Johnson the current Mayor of London would consider.

Announcing this initiative at a property conference in Cannes, France, Mayor Johnson explained that he was looking to use the forthcoming Olympic Games to show what an attractive prospect London is for foreign companies. He felt that once they had experience the cities commerce advantages it is where they will choose to be based permanently.

The Think London agency set up by Mr Johnson has the backing of all the influential capitals interested parties including opposition politicians and the city of London. Funding for the initiative is already in place and it is hoped that the declining take up of office rental square footage will be addressed quite rapidly. If, however you wish to rent cheap desk space, click on desk space London, for a website dedicated to renting desk space.

To ensure that London office blocks have the edge on their European counterparts a free personal advisor is part of the package offered. Someone who can make the switch, to this historic capital, both smooth and successful.

As he launched Think London Mayor Boris was explicit in pointing out that in times of recession new initiatives had to be forward thinking and that he was confident that new businesses would come to London and that they would stay for the foreseeable future.

If all you want are brochures, press releases and broadcast
plugs, and you’re getting them, good show!

But, as a business, non-profit, government agency or
association manager, if you want the very best that public
relations has to offer, you may want to think about PR a little
differently. Say, like this: I really need to do something
meaningful about the behaviors of those important
outside audiences that MOST affect the group,
department, division or subsidiary I manage.

Thus, you might conclude that you need to create the
kind of external stakeholder behavior change that leads
directly to achieving your managerial objectives. And
then, follow through by persuading those key outside
folks to your way of thinking by helping move them
to take actions that allow your unit to succeed.

The good news is that public relations is based on a
highly proactive premise that can easily go your way:
people act on their own perception of the facts before
them, which leads to predictable behaviors about which
something can be done. When we create, change or
reinforce that opinion by reaching, persuading and
moving-to-desired-action the very people whose
behaviors affect the organization the most, the public
relations mission is usually accomplished.

What it will mean to you as a manager is that the right
public relations planning really CAN alter individual
perception and lead to changed behaviors among your
key outside audiences. But your PR effort must demand
more than special events, news releases and talk show
tactics if you are to receive the quality public relations
results you believe you deserve. That way, you really
will stand a good chance of getting the best public
relations has to offer.

Follow that path and the end-products you have in
mind will actually appear. For example, customers
starting to make repeat purchases; capital givers or
specifying sources beginning to look your way;
welcome bounces in show room visits occur;
membership applications start to rise; new proposals
for strategic alliances and joint ventures begin
showing up; politicians and legislators start looking
at you as a key member of the business, non-profit
or association communities; community leaders begin
to seek you out; and prospects actually start to do
business with you.

Please don’t be surprised that the public relations
people on your staff can be of real use for your new
opinion monitoring project. After all, they are already
in the perception and behavior business. But to be
certain, determine if those PR folks really accept why
it’s SO important to know how your most important
outside audiences perceive your operations, products
or services. And this is really important: be sure they
believe that perceptions almost always result in
behaviors that can help or hurt your operation.

And now, your public relations plan itself. Review it
carefully with the public relations professionals on your
team. Talk over how you plan to monitor and gather
perceptions by questioning members of your most
important outside audiences. Ask questions like these:
how much do you know about our organization? Have
you had prior contact with us and were you pleased
with the exchange? Are you familiar with our services
or products and employees? Have you experienced
problems with our people or procedures?

Sooner or later the idea will surface about retaining
professional survey firms to do the opinion gathering
work. But know that that may require more expense than
using those PR folks of yours in that monitoring
capacity. But whether it’s your people or a survey firm
asking the questions, the objective remains the same:
identify untruths, false assumptions, unfounded rumors,
inaccuracies, misconceptions and any other negative
perception that might translate into hurtful behaviors.

At this point, top priority is establishing a realistic,
achievable goal that addresses the most serious problem
areas you uncovered during your key audience perception
monitoring. Will it be to straighten out a dangerous
misconception? Correct a gross inaccuracy? Or, stop
a potentially painful rumor before it does more damage?

Fact is, every goal needs a matching strategy to show
you how to reach that goal. But there are only three
strategic options available to you when it comes to
solving perception and opinion problems. Change
existing perception, create perception where there may
be none, or reinforce it. But the wrong strategy pick will
taste like Ovaltine on your veal chops. So be certain your
new strategy fits well with your new public relations goal.
You certainly don’t want to select “change” when the
facts dictate a strategy of reinforcement.

Since there is no way to avoid good writing in the PR
game, please face the reality that you must put together
a persuasive message that will help move your key
audience to your way of thinking. It should be a
carefully-written message aimed directly at your key
external audience. Lean on your best writer to accept the
assignment because s/he must produce language that is
not merely compelling, persuasive and believable, but
clear and factual if it is to shift perception/opinion
towards your point of view and lead to the behaviors
you have in mind.

Here we are at the point where your people must decide
on the communications tactics most likely to carry your
message to the attention of your target audience. There
are many waiting for you. From speeches, facility tours,
emails and brochures to consumer briefings, media
interviews, newsletters, personal meetings and many
others. But be certain that the tactics you pick are
known to reach folks just like your audience members.

Another reality in public relations is this: the method
by which you communicate your message will bear
heavily on its credibility, always fragile at best. Thus,
you may wish to unveil your corrective message
before smaller meetings and presentations rather than
using higher-profile news releases.

A second perception monitoring session will be needed
to measure headway in moving key audience perception.
Those data will comprise your first progress report.
Fortunately, you can use many of the same questions
used in your benchmark session. But now, you will be
watching for signs that the bad news perception is being
altered in your direction.

Slowing program momentum tells you first-aid is needed.
And that suggests speeding up things by either adding
more communications tactics and/or increasing
their frequencies, or both.

You’ll know your PR is working for you when you move
away from dependence on communications tactics and
on to a plan for doing something about the behaviors of
those important external audiences of yours that MOST
affect your operation.

Please feel free to publish this article and resource box
in your ezine, newsletter, offline publication or website.
A copy would be appreciated at bobkelly@TNI.net.

Robert A. Kelly © 2006

Bob Kelly counsels and writes for business, non-profit and
association managers about using the fundamental premise of public
relations to achieve their operating objectives. He has published over
200 articles on the subject which are listed at EzineArticles.com, click
Expert Author, click Robert A. Kelly. He has been DPR, Pepsi-Cola
Co.; AGM-PR, Texaco Inc.; VP-PR, Olin Corp.; VP-PR, Newport
News Shipbuilding & Drydock Co.; director of communications, U.S.
Department of the Interior, and deputy assistant press secretary, The
White House. He holds a bachelor of science degree from Columbia
University, major in public relations.

mailto:bobkelly@TNI.net

Visit =>http://www.PRCommentary.com

Press releases have the potential to create incredible exposure. Looking beyond the linking benefits, a well written press release may land you in newspapers, TV, and radio. I write quick content daily for websites. When a good subject doesn’t come to mind, I turn to a news search engine for inspiration. Quite often the top results are press releases or news articles feeding from those press releases. Some of these releases inspire me; others are empty promotion with nothing of interest to me or my site visitors. Here are some tips on the making of a great press release.

Know your reader.

Balance between writing for the target audience (newspaper reader, radio listener, web surfer) and writing for an editor, reporter or journalist who may take up your subject or even reprint the story. Hooking both the media and the end consumer will result in a snowball of PR. Remember, a journalist scanning a PR source will make decisions based on the first few words of each article. Pack the opening with the hot topic points.

Style

A strong headline and intro is critical. It absolutely must capture the eye of someone skimming press releases and inspire further reading. Hit them with the news first. You can explain how and where it comes from later.

Keep it brief, accurate and readable. The media isn’t looking for full blown articles to copy, but may have use of some filler content or extra information within a report, column or website. Don’t exaggerate. If your PR is a success you will be getting phone calls and emails asking questions. It is possible to build or destroy credibility based on your accuracy. You may become a source for different reporters as you build on your record of knowledge and accuracy. If you use outside stats and facts, include the source. The press release should create confidence.

Grammar and spelling should be checked and rechecked. Read it; edit and re-read; print it out; read again; email to friends for corrections; give yourself many chances to catch mistakes. Then don’t rush to publish. Reading something again after a nights sleep is always an eye opener for me. Something about my focus during the writing process tunes out errors that jump off the page the next day. This is why an extra set of eyes, or waiting till your eyes are taking a fresh look can make a big difference in the writing quality. Printing a copy to read also helps you see it differently.

Attach images if the PR publisher allows it. If you have image rights or public domain images to publish then this is one more way to make your content usable by others. Permission regarding quotes is important as well within a press release since the exposure can be significant.

Anatomy of a Typical Press Release

• Headline

  • Headlines should have a hook. Make people wonder where they stand or curious about an outcome. For example, “Are you a lunatic? Research may surprise you!”

• Summary

  • Some PR publishers allow a summary after the Headline. This is a second chance to grab attention. Make it strong and to the point.

• Date Instructions – capitals are often used

  • FOR IMMEDIATE RELEASE
  • FOR RELEASE BEFORE __/__/__
  • FOR RELEASE AFTER __/__/__

• Contact Information

  • Make it as easy as possible to be contacted. You don’t want to even appear to be hiding. Reporters may work odd hours, so use a phone number you can answer day and night.

• Body

  • Resist the temptation to tell it all.
  • Hit the high points in a few paragraphs under 350 words.
  • Make the reader want to visit your site or call your company for more details.
  • Pack the best parts in the beginning, inverted pyramid style. This makes it easy if an editor needs to shorten it.

• About Us

  • If you feel the need to include a couple sentences about the company, this is a good place to tag it on. “In business since___, a member of____, awards include___” or a brief company mission statement will work here as extra information.

• End of Press Release

  • ### is often used to signal the end of the press release. Anything after the ### is not published.

Be Newsworthy

Don’t kid yourself. You either have a great story or you don’t. Generic name spreading press releases are a waste of a reporters time. Don’t write something that reads like an advertisement. And don’t keep re-submitting the same press release. Surely something interesting happens with your company every month? If you don’t have a great story ready to tell the editors and journalists, then wait for one or develop a story.

Do all this well and you may be talking live on a local radio show, or answering the questions of a national journalist. The power of a great press release, when capitalized on, can rocket an enterprise to success.

Lee Goins is the hivemaster at http://www.Knewbees.com. Webmaster basics are discussed and help is given without the sting! KnewBees is a forum for startup webmasters and those inclined to be helpful. Knewbeepedia is also featured as an openly developing webmaster knowledgebase.

Everyone wants to make $300 a day or more with their AdWords campaigns. You’ve started a few campaigns, spent a few dollars, and now you’re wondering – “where’s the payoff!”

There’s no secret to AdWords success. Like anything, joining the big leagues of AdWords profits means you must put in the hours. In this case, it’s hours of keyword work.

Extensive Keyword Research

There are literally thousands of keywords for every industry. By advertising a thousand or more keywords you will greatly increase your chance of getting clicks at a cheaper rate.

Consider this:

Campaign A: Your AdWords campaign has only 4 keywords. These keywords are the most popular keywords for your industry. The average CPC is $1. These keywords get 6000 searches a day. Your campaign is getting a 2% CTR which means your getting $120 clicks at a total cost of $120.

Campaign B: You research and bid on 2000 keywords. The average CPC is .10 These 2000 keywords also receive 6000 search queries a day. Again using a 2% CTR, your campaign is delivering 120 visitors. But instead of paying $120 as in Campaign A, you are only paying $12.

Obviously, Campaign B is the better performing campaign. Campaign B is saving $108 a day, $3,600 a month and $43,200 per year. The difference in ROI is staggering.

Remember, the difference between the two campaigns was in the keywords. Campaign A had a few popular keywords. Campaign B contained 2000 keywords. The keywords in Campaign B are less popular, translating to a cheap CPC for you.

How To Find Keywords For Your PPC Campaigns

Now you know the importance of doing extensive keyword research before beginning an AdWords campaign. But how do you come up with a long list of targetted keywords. Here’s how:

The simplest and easiest method to come up with good keywords is to think long and hard. “Yeah, that’ll get me 50 words” you say.” Still need more keywords? Try these tools;

1. Google Keyword Generator (https://adwords.google.com/select/KeywordSandbox)

2. WordTracker (http://www.wordtracker.com)

3. Overture Search Suggestion Tool (http://inventory.overture.com/d/searchinventory/suggestion/)

4. Keyword Wrapper (http://www.keyword-toolkit.com/keyword-wrapper/)

5. MyTrashMail Keyword Generator (http://www.mytrashmail.com/Keyword_Generator.aspx)

Happy keyword hunting. You can never have too many keywords. Just remember with each keyword you are increasing your ROI. And istn’t that what it’s all about?

You can discuss this article in the ReveNow! Forums (http://www.revenow.com/forums).

Daniel Wandell has over 10 years of internet marketing experience. Wandell covers AdWords and PPC Advertising for ReveNow.com.

Nowadays your online visibility on the Internet will depend on your ability to provide trustworthy, organized and updated
information, and to have a clear focus for your website.

The clear focus is needed for your visitors and for your
chances to obtain good registration in search engines and
indexes. It will also increase people’s want to make links
back to your site.

Let us imagine you publish or just sell:
– a magazine on classic cars,

- a magazine on travel and

- a magazine on modern homes.

It is obvious that you will have potential customers who are interested in all three magazines. But the majority will be interested in just one or two.

A minimum is that you design individual pages for each of
the magazines. In this way each webpage will be able to
show the importance of exactly that magazine, and you can
convey feelings and context that fit to your main type of
consumer of the individual magazine. Here, the graphics will
play an important role.

Each page will also give you possibilities to focus on the
important keywords people use in their search for relevant
information when they use a search engine. This is essential for an optimal online visibility.

Be generous with your exact information related to the theme of the magazine. Select your keywords with care.
For your own information put the selected keywords for each page in the meta tag ‘keywords’. It doesn’t help you in Google, but it doesn’t hurt ether.

Use a website checker for each page. You will find free tools at http://www.ALLeMarketingTips.com/tools.html

In general it pays off to select a larger number of more
specific key words. Of course the optimization process will
take you some time, but it is a good investment.

A search facility on your site will give you much feedback
you can turn into profit by adjusting the keywords you use on the page. I use http://www.FreeFind.com — a free or paid
service.

If you design your web pages with the keywords that people look for you will get a great boost in your traffic. It will be targeted visitors, because they arrive and get what they searched for in a search engine. You are on your way to optimal online visibility.

Soren Breiting is the editor of the monthly ezine ‘Stock Photo News’ about marketing and how to use pictures, see http://www.StockPhotoNews.com. Enjoy Soren’s successful online photo gallery at http://www.azFOTOS.com.

Web site owners are realizing Jack Humphrey’s Power Linking isn’t just another typical traffic generating program or another seo software application. Unlike most courses that are written in 3 days, Power linking is the culmination of 3 years of the best practices, honest, proven, tested strategies, & hard core results for thousands of customers worldwide. It is pushing the limits of web site owners allotted bandwidth each and every month.

Jack Humphrey’s Power Linking 2005 proves that most experts are completely wrong about linking. This course
teaches how you can get your web site traffic in a matter of weeks. Hundreds of happy website owners have
been emailing in every day with their success stories; here is what one fellow website owner has to say,
“Take Action! He has given given me the secret of all secrets for anybody marketing online or offline. I put
into action one simple technique that Jack shared with me in one of his amazing articles that proved successful
in the first 24 hours that I used it!” These results are all possible because Power Linking 2005 is affordably priced
under $100; well under real value. Unlike most traffic generating courses out on the market that run in the
hundred’s of dollars. Web site owners are saving thousands by avoiding other costly promoting tools that have
a much shorter shelf life and less affect.

Linking is the only constant in web site promotion. It was the first form of web site promotion & it will always
& forever be the core of any successful web site promotion campaign.

The Power Linking 2005 course is nothing short of brilliant. When receiving the course you given written & video
instructions that takes you by the hand & shows you step by step, the blueprints to achieving success with
all the targeted web traffic any online business owner would ever want.

The new cutting edge version of Power Linking; released June 1st, is available to everyone at
www.digitalbookz.net/power-linking/index.htm

Power Linking 2005 is a product created by Jack Humphrey & is available for all online busineses & web site owners.

www.digitalbookz.net is run by a online marketing firm & resource center out of Chicago.

Jonathan H. Friend
Administrator of digitalbookz.net
Marketing Resource Center

1. Review your goals and markets for your site:

a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success?

b) Have you defined all the target audiences for the site, and the “languages” they speak? Do you have compelling benefit statements, testimonials, case studies?

c) Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?

d) How compelling are the “calls to action” on each page?

2. How can you take your online business to the next level?

a) Is your site making the best use of available technologies? How will you stay on top of online developments in your field? Are all appropriate staff involved?

b) Does your content effectively position the expertise of your business? Are there media or public relations outlets that you could tap for wider promotion?

c) Are you taking full advantage of “real-world” opportunities to promote your site?

d) Does your business offer other services or customer support functions that you could provide online? Are there further efficiencies that you could achieve?

e) Review your contact databases and your use of e-mail to support your marketing. Do you have clear opt-in and privacy policies?

3. Review your Web traffic reports:

a) Are there any obvious patterns in your traffic, or the paths your visitors follow that you could capitalize on, or need to change?

b) What are the top exit points from your site? Where are you losing conversions?

c) Which external sites link to you? Are these appropriate? Are you generating sufficient return on investment for paid online advertising?

d) Do the search phrases for your site suggest ideas for new areas of business development?

(c) 2005. Philippa Gamse.

Philippa Gamse, CyberSpeaker, is a Web strategy consultant and professional speaker. To shed more light on your own web traffic contact Philippa at (831) 465-0317 or at pgamse@CyberSpeaker.com and visit her Web site at www.CyberSpeaker.com for more articles and resources.

Free content builder.

Articles are the best way to add free content to your site. There’s hundreds if not thousands of article sites out there on the web that can be searched for free information.

The only problem I have with free articles is that you have to add the writers resource box to your site. Now this in itself is not a major problem. You could read several articles and then make your own in your own words.

This works well and is a quick and easy content building strategy that I would recommend to anybody. Also if you write your own content this way you should definitely consider posting a few of your own articles to the free article submission sites. This generates oneway links to your own site and over time can really build traffic to your site.

Just google “free article submission” or “articles” or anything of that nature to start building a list of article sites. The more you have the better.

Building content with ebooks

Free ebooks are a great source of free content and there is no shortage of them out there. Most free ebook sites have ebooks that were at one point being sold across the web. These are generally an excellent quality source of information.

To really benefit from ebooks you must first read them and take note of the main topics discussed. One way I find that works well is to write up a short report after reading the ebook and then building on that as I go through the ebook a second time. When I find something interesting I add it to the report in my own words. This is great for developing a better understanding of the material.

Of course after all this you may want to write a few articles about what you just read. As always you should share these articles with the rest of the web by submitting them to article sites.

This isn’t as tedious and time consuming as you might think. After your first or second go you will find yourself becoming more confident and this may well lead to you taking a more creative approach to your writing. In time you will be very efficient at writing your own reports and using them to create more articles and content for your websites.

I would advise you save every ounce of work you do. The more you write the more content and personal resources you have to pull from this makes it quicker and easier to create your own material. After a while you may realize you could put all your work into a ebook of your own and sell it:)

What should I write?

In short anything you want. Every human on this planet is a powerhouse of information. Even if your young you still have alot of experience to pull from.

Some people find that coming up with ideas of what to write about is quit easy but actualy writing it is the hard part. Others find the writing the easy part and the brainstorming the hard part.

If you fall into either camp then there is still hope for you, due to the fact that most humans will fall into either camp! Your not any different from me or anybody else out there. The best way to over come either problem is to get comfortable and just start writing. It is not hard!!

Pick something and start writing about it. What did you learn after a tragic event in your life is a great way to get your brain setup in the right direction. Pulling from personal experience realy helps to get you thinking and once that starts you will find it hard to turn your mind off.

Keeping it fresh.

The only way to keep information fresh is to write it in your own words. Add your persona to your material. Play with it before you publish it. Try to write as if you were explaining something to a friend. It comes across more respectful and easier to understand.

Also no matter what your writing about make sure you explain everything down to the letter. You may understand what your talking about but your reader wont always be as interested as you might think.

Always remember no matter where it is you can generaly go back and change it later. For instance if you have published a 5 page report to the web and your not happy with certain aspects of it well then you can take it down later and add in or delete whatever you want.

Author: JP Lafferty

To gain a helping hand in building content for your site quickly, head to IM Content. New content added daily.

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